Deliverables:
Product CGI, Packaging Design
Team:
Design: Roman Vlasov, Vi Kaplina, Masha Solyankina, Nikita Petrov
CGI: Roman Vlasov
Client:
BHSAD
Location:
Moscow
Made for:
Design School
CEO Dish Soap Packaging
This concept was developed at the British Higher School of Art and Design. The challenge was to create packaging for a dishwashing detergent.
Our target audience was a young woman who is meticulous and values comfort. We designed a package tailored for her, featuring a new method for applying the detergent directly to the sponge, simplifying the washing process. The product name, CEO, is a play on words—though it stands for Chief Executive Officer, in this case, it represents Clean Easy Optimizer.
The product line includes four scents: Neutral, Aloe, Honey, and Dog-rose. The package itself has a distinctive shape, set apart from typical detergent bottles. Beneath the lid, you'll find the sponge and a button-dispenser for easy use.
Selected Works
© 2026 ONE/ZERO/ONE
For the Love of the Game
