Merrick Bank

Deliverables:
Brand System, Logotype, Card Design, CGI Pattern

Team: 
Executive Creative Director: Nina Jenson 
Creative Director: Cody Ash 
Writer: Pamela Vahdat 
Account: Emily Simmons 
Design: Roman Vlasov 
CGI: Roman Vlasov

Client:
Merrick Bank

Location:
New York

Made for:
Monigle

Merrick Bank is recognized as a top 20 credit card issuer in the U.S. The new logotype—a stylized letter “M”—serves as a metaphor for meaningful life steps taken by customers as they secure loans or use the bank’s credit products.

We developed a three-dimensional, transparent step pattern as the foundation of the Merrick Bank design system, extending it to the OllO credit product for a cohesive visual language. This step motif is also embedded in the layout grid, reinforcing the brand idea of progress and upward movement across all touchpoints.