Logo 101_biger

Deliverables:
Brand System Guidelines, Collateral Workstream

Team:

Executive Creative Director: Nina Jenson

Design Director: TJ Thurman

Writer: Pamela Vahdat

Senior Designer: Roman Vlasov


Client: 
Baylor Scott & White

Location: 
New York

Made for:
Monigle

Baylor Scott & White

Baylor Scott & White Health is a leading healthcare system based in Dallas, Texas. Monigle developed a comprehensive design system inspired by the patient journey, visually echoing the existing logo to create a cohesive and recognizable brand experience. 

The system features a bright, optimistic color palette that clearly differentiates the organization from competitors, while emotive, engaging illustrations play a central role in humanizing the brand and bringing the patient story to life across touchpoints.
Baylor_scott_01
Baylor_scot 4
Baylor_scot 5
Baylor_scott 02
Baylor_scot 03
Baylor_scot 8
Baylor_scot 9
Baylor_scot 11
Baylor_scot 6
Baylor_scot 7
BS_cover 2
←
→

Selected Works
Transamerica Design SystemCorporate Design
Victoria Beckham Beauty RetailRetail Design
Stanford Medicine Brand IdentityCorporate Branding
Microsoft Research Forum GraphicCorporate Design
Tufts MedicineCorporate Branding
Present ObjectVisual art
LexisNexis Brand IdentityCorporate Branding
MixberryPackaging Desing
Verisk Design SystemCorporate Design
Merrick BankCorporate Branding
Alltricity Network Brand IdentityCorporate Branding
Barr EngineeringCorporate Branding
DazlMedia Brand IdentityBrand Identity
Coway Product CGI, UXCGI
CEO Dish Soap PackagingPackaging Desing
Nike UnderwearPackaging Desing
Future Sport PackagingPackaging Desing
Guardian E-BookEditorial
MasterCard BrochureCollateral Design
Secure Funding SourceBrand Identity
ChocoladinaBrand Identity
Small llama ToysBranding
Animated PostersExperimental

Instagram

Vimeo

Linkedin

Email

© 2026 ONE/ZERO/ONE

Privacy Policy

For the Love of the Game
Logo 101_biger